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Hi There, My name is Yara

And I’m Marketing obsessed.

Let me introduce myself; I’m an experienced marketing manager with a history of improving ROI and increasing organic customer engagement through multifaceted marketing campaigns.

If that sounds like someone your organization needs, please feel free to reach out via email or you can just schedule a time to meet with me via my Calend.ly link below.

I can’t wait to hear from you!


Schedule a meeting on Calend.ly

Brand Manager (Contract)

LeReali

May 2021 – Current

  • Manage digital B2C campaigns.

  • Create and execute marketing campaigns for brand launch.

  • Collaborate to develop photography ideas, animations, and infographics to increase customers’ understanding and interest.

  • Create and execute actionable plans to both grow and maintain followers through popular social media platforms

    such as Twitter, Facebook, TikTok, Reddit, YouTube, and LinkedIn

  • Ensure all products that fall under the brand resonate with current and potential customers.

 

Digital Marketing Manager

Bitcoin Depot

June 2020 – April 2021

  • Manage broadcast and trigger based B2B & B2C campaigns.

  • Create and execute marketing campaigns for product launches, feature announcements, blog updates, and seasonal promotions in collaboration with Design, Product and Support.

  • Help develop photography ideas, animations, and infographics to increase customers’ understanding and interest.

  • Create and execute actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, TikTok, Reddit, YouTube, and LinkedIn

  • Administer all phases of the event/conference department, including but not limited to sales, planning, marketing, servicing, and administrative procedures.

 

Brand Advocacy Manager

Callrail

March 2017 - April 2020

  • Managed and grew online community of 500+ members

  • Created and led initiatives for Customer Advocacy Program

  • Drove review acquisition programs

  • Led and managed cross department projects and initiatives

  • Aided in scheduling and managing social media accounts

  • Created database 200+ customer advocates and built program to nurture them into "ideal customers"

 

Digital Marketing Specialist

The Cask Room

July 2014 - May 2017

  • Maintained all social media accounts associated with company

  • Created all content for social, email and print campaigns

  • Assisted in Community Outreach and keeping company involved in local events

  • Conducted market research and built out strategies for growth based on research